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Facebook Stories open to Pages, bringing brands to the ghost town



No one’s posting to Facebook Stories. Only eight of my 2,800 friends have Stories up right now, and three came from the new “cross-post from Instagram Stories” feature. Maybe younger or international demographics are, but I’d bet they’re too wrapped up in Snapchat and Instagram. It’s slow adoption for a feature cloned from Snapchat that’s proven wildly popular elsewhere, and lives prominently at the top of perhaps the world’s most-used app.

Maybe big budget video can turn things around.

Today, after weeks of pestering the company about the possibility, Facebook exclusively told TechCrunch that Facebook Stories is opening up to Pages. The feature is rolling out over the coming month to all pages, including brands, news publishers, athletes, entertainers and nonprofits.

Facebook product manager Amy Sun tells TechCrunch “We’ve been listening to our community and working to make it fast, fun and easy for people and Pages to create Stories on Facebook. Over the coming month, Pages will be able to create Stories to share with the people who follow them.”