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Celebrate the iPhone’s 10th birthday by watching the gleeful original announcement



The iPhone turns 10 today, at least if you start counting from the day it was announced. So why not take a few minutes to relive that day, with all its excitement and the palpable pride taken by Steve Jobs in both the product and presentation? Come on, you know you want to.

I watch this video, particularly the first half hour or so, every year or two — even though I’ve never owned an iPhone myself. It’s easily the best example of the type of presentation we all have to sit through dozens of times a year — Jobs didn’t invent the stage pitch, but he sure understood it better than anyone else around. So it’s worth watching not just for nostalgia purposes, but to see how Jobs manipulates the crowd, like any good magician, building an illusion by controlling their attention with pinpoint accuracy.